I just read the Bob Lefsetz article on Today’s Music Business.
The short of it is that data on social media dictates the business above any of the music. Record labels capitalise on that which already gains traction.
And usually what gains traction needs that viral train wreck, shock value so it’s instantly shareable and can catch fire.
That’s not music anywhere near in it’s full art form.
But labels, don’t care about that, they care about money.
So, if you are keen on garnering as much attention as possible, getting mindshare and being talked about so much it leads to a major deal and beaucoup bucks, get cracking on with your short hooks on Tik Tok.
Otherwise, the better approach is to accept the reality of the situation, then ignore the business trends of today and steer your own path with your own vision.
You might not make any money at all, but you’ll be fulfilled knowing that you’ve made that which you want to make without pandering to any of the lower common denominator nonsense.
You might build an audience, a small viable audience that appreciates you for who you are and respect your integrity and willingness to dance on the edge. And if Kevin Kelly is right, 1000 true fans is all you need to get somewhere.