When there is such an overwhelming amount of media out there, how on Earth can you break through and penetrate to audiences who would seemingly fall in love with the material you create?
I think it is a mixture of things these days, from the main trusted sources, snapping, tweeting and posting social media networks, gut wrenchingly writing out a cheque for marketing but I am sure as anything that good old spontaneity can be easily overlooked.
Because it was through that, that I stumbled across this beauty of a band on a rainy summer day at Field Day festival. I was there for John Grant, Air and PJ Harvey but I arrived super early on my own, ready to embrace a day of stumbling across anything and thank goodness I did.
I discovered many good acts that I had loosely heard of, Mystery Jets and Steve Mason who both impressed; but I had never ever heard of Arthur Beatrice, a band that has just released their second album and have been on the peripheral for a while.
They were superb live – in fact, awe inspiring. Their second album is a statement of intent, beautifully composed well worked songs, powerful vocals and an overall soaring, anthemic feel.
Besides spontaneity being overlooked as a means of discovery, you cannot underestimate word of mouth. That’s proven in my inability to stop mentioning this band to my fellow music lovers and sharing it here in my own digital space.
This band, in my humble opinion needs to be heard by more people, so here it is people.
Arthur Beatrice – Keeping the Peace
Give it a listen!